• Mighty Smokehouse

    dirty beef

    12oz prime beef burger topped with deep fried mushrooms, crispy streaky bacon and Toms House Slaw served in a brioche bun with melted Monterey Jack cheese and hot sauce, served with fries.

  • Mighty Smokehouse


    30oz ribeye served medium rare and on the bone, a perfect steak to share, or eat on your own dish,

  • extra wide

    Double Dipped Ribs

    Our extra wide ribs are double dipped and chargrilled turning every two minutes to seal in the smoky flavour. Look out for the tramlines.

0207 494 3919
Monday – Saturday
10am – 1am
10am – 12am

book now

the big smoke
7 Leicester Square

Designed and Developed by J2

Privacy & Cookie Policy

This is the privacy notice of ATFC Ltd T/A THE BIG SMOKE In this document, "we", "our", or "us" refer to ATFC Ltd T/A THE BIG SMOKE We are the data controller and we are responsible for your personal data.

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO at dataprotectionofficer@noble.org.uk

We are company number 04712181 registered in Great Britain

Our registered office is at 1A Dukesway, Team Valley, Gateshead, NE11 0PZ


This is a notice to inform you of our policy about any personal data that we record about you. It sets out the conditions under which we process any personal data that is collected from you, or that you provide to us through this website when you purchase services/request information or apply for a job. It covers information that can identify you personally (“personal data”). It does not include information where the identity has been removed (anonymous information). In the context of the law and this notice, “process” means to collect, store, transfer, and use personal data.

We take very seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them and will not accidentally fall into the hands of a third party. We undertake to preserve the confidentiality of all the personal data you provide to us.

Our policy complies with the requirements of the EU General Data Protection Regulation (GDPR).

The law requires us to tell you about your rights and our obligations to you in relation to the processing and control of your personal data. It is important that you read this privacy notice so that you are fully aware of how and why we are using your personal data. Further information regarding your privacy can be found here: www.knowyourprivacyrights.org

Except as set out below, we do not share, or sell, or disclose to a third party, any personal data collected through our website.

The bases on which we process your personal data

The law requires us to inform you of the purpose for which we process your personal data and the legal basis for such processing.

If the legal basis upon which we process your personal data is no longer relevant, then we shall immediately stop processing your data.

If the legal basis upon which we process your personal data changes, we shall notify you of the change and of any new basis under which we have determined that we can continue to process your personal data.

1. Personal Data we process - our obligation to you
When you create an account on our website, or use our service, you agree to our terms and conditions.

In order to carry out our obligations in accordance with our terms and conditions, we must process the information you have given us. Some of this information may be personal data such as your name, address, date of birth, financial details.

We may use it to:

1.1. provide you with our services; and

1.2. provide you with suggestions and advice on products and services and advice on how to use our website in the best way.

Additionally, we may collate this information including your personal data, in a general way and use it to provide class information, for example to monitor performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.

We shall continue to process your information in this way unless you request that we do not. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that information when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services).

2. Personal Data we process with your consent

When you browse our website or ask us to provide you with more information about our business, including job opportunities, information on our products and services, you provide your consent to the processing of your personal data for marketing purposes. You will be required to opt in and expressly agree to this service.

Except where you have consented to our use of your personal data for a specific purpose, we do not use your personal data in any way that would identify you personally. We may collate it in a general way and use it to provide class information, for example to monitor the performance of a particular page on our website.

We will continue to process your personal data on this basis until you withdraw your consent, or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by emailing us at dataprotectionofficer@noble.org.uk. However, if you do so, you may not be able to use our website or our services. Please note that where you opt out of receiving such marketing information, this will not apply to personal data provided to us as a result of any other transaction for example, data provided for the provision of services.

3. Personal Data we process because of a legal obligation

We are subject to the law like everyone else. Sometimes, we must process your personal data in order to comply with a statutory obligation.

For example, we may be required to:

3.1 provide your personal data to legal authorities if they so request or if they have the appropriate authorisation such as a search warrant or court order;

3.2 verify your identity;

3.3 carry out credit, fraud prevention and anti-money laundering checks; and

3.4 disclose personal data for the prevention, detection and investigation of crime.

4. Personal Data we process for our legitimate interests

In some instances, we will process your personal data as necessary for our own legitimate interests so that we can provide you with the best service and the most secure experience e.g.;

4.1 for good governance, accounting and managing and auditing our business operations;

4.2 for market research, analysis and developing statistics;

4.3 to send you marketing communications; and

4.4 to monitor emails, calls or other communications and activities on your account.

Specific uses of personal data you provide to us

5. Personal Data provided on the understanding that it will be shared with a third party
Our website allows you to post information with a view to that information being read, copied, downloaded, or used by other people. For example, posting a message on our forum or tagging an image on our website.

In posting personal information, it is up to you to satisfy yourself about the privacy level of every person who might use it. This information is also stored by us for governance purposes.

Please note that once you post any information on our website, it enters the public domain and we have no control over what any individual third party may do with it. We do not accept any responsibility for the actions of a third party.

Subject to applicable data protection law, we will share your personal data with persons who help us provide your products and services:

5.1 Internal third parties (e.g. group companies dealing with any complaints or for any legal requirement).

5.2 External third parties (e.g. service providers, legal and professional advisers including auditors, fraud prevention agencies, debt collection agencies, credit reference agencies, other companies who help us provide services to you, other parties in the case of a restructure, sale, merger or re-organisation, other parties, to comply with legal requirements, anyone else where you have given consent to do so).
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Complaints regarding content on our website.
If you have any concerns regarding the content on our website, please do let us know and we shall investigate.

7. Job application and employment
If you send us personal data in connection with a job application, we may keep it for up to three years in case we decide to contact you at a later date.

8. Sending a message to our support team
When you contact us, whether by telephone, through our website or by e-mail, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our business

We keep personal data associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high-quality service. Unless stipulated by you, the data will be kept for 3 years


When we receive a complaint, we record all the information you have given to us in order to resolve your complaint. If your complaint reasonably requires us to contact some other person, we may need to share with that person, some of the personal data contained in your complaint, in order to fully investigate the matter and for our legitimate interests.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

Use of personal data we collect through automated systems when you visit our website

9. Cookies
Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period, such as one day or until you close your browser. Others last indefinitely.

Your web browser should allow you to delete any you choose. It also should allow you to prevent or limit their use.

Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use.

We use cookies in the following ways:

9.1. to track how you use our website

9.2. to record whether you have seen specific messages we display on our website

9.3. to keep you signed in on our site

9.4. to record your answers to surveys and questionnaires on our site while you complete them
If you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

10. Personal identifiers from your browsing activity
Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.

This aggregate information may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect such aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

Disclosure and sharing of your personal data

11. Information we obtain from third parties
Although we do not disclose your personal data to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal data from third parties whose services we use.

No such data is personally identifiable to you.

12. Third party advertising on our website
Third parties may advertise on our website. In doing so, those parties, their agents or other companies working for them may use technology that automatically collects information about you when you click on those links or enable those connections.

They may also use other technology such as cookies or JavaScript to personalise the content of, and to measure the performance of their adverts.

We do not have control over these technologies or the data that these parties obtain. Accordingly, this privacy notice does not cover the information practices of these third parties. When you leave our website, we encourage you to read the privacy notice of each website you visit.

Access to your personal data – Your Rights.

13. Access to your personal data
You have the following rights in connection with your personal data:

13.1. the right to be informed about the processing of your personal data;

13.2. the right to have your personal information corrected if it’s inaccurate and to have incomplete personal data completed;

13.3. the right to object to the processing of your personal data;

13.4. the right to restrict the processing of your personal data;

13.5. the right to have your personal data erased (the “right to be forgotten”);

13.6. the right to request access to your personal data and information about how it is processed; and

13.7. the right to move, copy or transfer your personal data (“data portability”)

14. Exercising your rights
If you would like to exercise any of your rights above, you may contact our DPO at dataprotectionofficer@noble.org.uk

Please note that this may limit the service we can provide to you.

You will not have to pay a fee to access your personal data (or to exercise any other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

15. Verification of your identity
When we receive any request to access, edit or delete personal data, we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information. We may also ask you for further information in relation to your request to speed up our response.

Other matters

16. Use of site by children

16.1. We do not store information or personal data relating to any person under 16 years of age, nor do we market to children. You will be asked to confirm you are over 16 years of age on any communication.

16.2. If you are under 16 years of age, we require consent from a parent or guardian.

17. How you can complain

17.1. If you are not happy with our privacy policy or if you have a complaint, please email us at: dataprotectionofficer@noble.org.uk

17.2. If you are in any way dissatisfied about how we process your personal data, you have a right to lodge a complaint with the Information Commissioner's Office (ICO). This can be done at: https://ico.org.uk/concerns/ We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

18. Retention period for personal data
Except as otherwise mentioned in this privacy notice, we keep your personal data only for as long as required by us:

18.1. to provide you with the services you have requested;

18.2. to comply with legal and regulatory requirements.

18.3. to support a claim or defence in legal proceedings.

19. Review of this privacy policy
We may update this privacy notice from time to time as necessary. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

If you have any question regarding our privacy policy, please contact us.

Modern Slavery Statement

Red Poppy (UK) Limited and all its subsidiary companies are committed to this Modern Slavery Policy and their responsibilities under The Modern Slavery Act 2015, in particular to eliminating any act of modern day slavery from within its businesses and any of their supply chains.

The Company operates diverse business interest of which THE BIG SMOKE is a member. Across our business there are relationships with external companies for the sourcing of components, services and related products, some of these relationships may be international in their operation.

As part of THE BIG SMOKE due diligence processes in to modern slavery and the trafficking of people our supplier approval process includes a review of controls carried out by the supplier. The Company is acutely aware of the risks of modern slavery and human trafficking outside of the UK. Management Controls are in place and constantly reviewed.

THE BIG SMOKE will not support or have dealings with any business knowingly involved in slavery or trafficking and will ensure wherever possible that employment within any supply chain is fair, open and legal.

The Company Directors and Senior Management accept and take responsibility for ensuring this policy statement is both applied and adhered to.